Wednesday, April 23, 2008

Watchmen TV spots and contest

I don’t know if there’s anything I care less about than YouTube contests — Dave Grohl, say it weren’t so — but the latest chapter of the Watchmen hype campaign is a YouTube channel where you can create TV spots for Veidt products using downloadable images and video snippets. A couple of samples that they put up include a spot for Nostalgia, the perfume whose billboards are all over place in the original book:


... and high-top sneakers, which I don’t believe were in the book but are historically suitable for the Air Jordan/British Knights era — although it’s not clear to me how they would contribute to Veidt’s manipulation of the zeitgeist. Thoughts?

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